Every hero needs a guide…we’d like to be yours.
I’ve seen first hand, the gap that occurs between those who have the knowledge, and those that should. It happens in nearly every brand: great sustainability commitments and initiatives are in place, rolled out, and promoted. However, not everyone is speaking the same language. Is the retail staff as informed as they should be? Is the Ecomm team as well-versed as they could be? Is the marketing team as confident in sustainability as the product teams? And, are the product teams FULLY in line with the Sustainability team?
After 24 years in the apparel industry, and more than 12 of those dedicated to sustainability, I’ve seen what works and what doesn’t. I’ve been through the pains of building a sustainability department from scratch. I’ve created college courses, online courses, given lectures, and coached those who want their careers to align more with sustainability than not.
Sustainability is a journey. It’s cliche, but it’s true. It’s a long and winding journey that will take time and a commitment to learning. Rest assured, I’m qualified to be your guide. I’ll take good care of you :)