A few weeks back I had a fun opportunity to sit across the table from Kirk Aronstam, an organic farmer and the Lead Shephard at Pure Jojoba, to talk about a product (and plant) that I only just recently learned about. Spoiler alert: If you didn’t already know it, the jojoba (ho-HO-ba) shrub is pretty much a wonder plant that produces a seed that is pressed to oil and benefits your skin in many, many ways.
Kirk and his family are organically farming on the desert land his father had the foresight to invest in when the government offered incentives for growing jojoba after the whale oil ban in the US. Ends up, jojoba is a mono-glyceride that mimics perfectly, the sebum that our skin produces as well as whale oil; yep whale oil. Ends up, we can thank the jojoba shrub for helping to pass the ban on whaling here in the US.
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During our conversation, we talked about Kirk’s career transition from ad and print man to organic farmer, the realities of farming in the southwest desert, the benefits of organic farming and what it takes to get certified, water use in desert farming, transparent supply chains, all the things jojoba oil has to offer, and more.
In addition to being fascinated with Kirk’s personal story – as well as his family’s – I was in awe of all the benefits that jojoba presents and all the many ways it can be used:
Pure Jojoba is a multi-purpose moisturizer for all skin and hair types.
The oil, or really a wax, is the closest oil to the skin's natural sebum or skin oil.
Because of its chemistry make up being similar to skin oil, Jojoba absorbs into your skin and creates a protective barrier. The oil/wax make up.
Jojoba regulates your skin’s oil production because of the absorption. This gives relief to special skin conditions such as acne, eczema or extremely dry skin.
It is a better match for the skin then the current trends of coconut or argon oils. These oils sit on top of the skin.
It really is the only skin moisturizer you need — body, face, lips, hair, beard.
Can be used on hair or beard as a moisturizing oil or a grooming product.
Pure Jojoba can help with wound care which makes it perfect for new tattoos or maintaining existing tattoos.
Pure Jojoba comes in an oil form and a balm. Also comes in scented with essential oils as well as the natural scent.
Plant based. Organic. Sustainable practices — Farm to consumer and back to farm. No lotion can state this because of all the extra ingredients they add.
While I’d seen jojoba listed as an ingredient from time to time in different products, I didn’t realize all it had to offer. And the idea that a plant that is native throughout the Southwest region of North America is being organically farmed, pressed and bottled (completely vertical operation, from seed to oil) by a local family, I wanted to know the more.
I hope you enjoy the insights that Kirk has to offer after a long career in marketing, advertising, printing and then organic farming and running a family business. I sure enjoyed hosting it. Thanks for your commitment to a pure product, Kirk.
The benefits of Jojoba
Less whales, more jojoba
Kirk’s path to farming
The realities of farming (risks, rewards, unpredictability, costs, etc.), especially in the desert
The processing of harvesting/pressing
The benefits of organic and what it takes to get certified
Supply chain transparency
Farm to shelf products