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From MySpace to Mastery: Lindsay Mauch on Building a Purpose-Driven Career in Digital Media

In this episode, I sit down with Lindsay Mauch—founder and CMO of LTM Digital, co-host of the Dose of Social podcast, and longtime social media strategist—to explore her 20+ year journey through the evolving landscape of digital media. From her roots in action sports media and her days at MySpace, to running her own thriving agency while staying present as a mom, Lindsay shares honest insights on what it takes to build a sustainable and values-aligned career.

We talk networking, building agency life around lifestyle, learning from failures, and so much more.

Lindsay’s story is a blueprint for anyone building a purpose-driven path in digital, storytelling, and entrepreneurship.

🔑 Key Takeaways:

  • The Power of Networking: Lindsay has been using LinkedIn for over 20 years and was an early believer in connecting with every real-life contact. That long game continues to pay off.
  • Agency Life with Intention: LTM Digital was born from Lindsay’s desire for flexibility and freedom as a mom. Twelve years later, she's built a business around her life—not the other way around.
  • From MySpace to Substack: Social media may evolve, but the core of Lindsay’s work—community and storytelling—has remained constant. The platforms change; the purpose stays true.
  • Know When to Bring in a Pro: The Dose of Social podcast delivers bite-sized advice for small businesses managing social themselves. Lindsay emphasizes when to DIY and when to delegate.
  • Lessons from a Hard Fall: After scaling her team for a big client project that unexpectedly ended early, Lindsay learned the importance of contract terms and protecting your business when scaling quickly.
  • Intentional Career Building: Lindsay’s path wasn’t accidental. She accumulated deep experience at places like MySpace and Fabletics before launching on her own. “Get that corporate experience first,” she says—then take the leap.
  • Social Media is Just the Tool: Lindsay reminds us not to get overwhelmed by the tech—Instagram, TikTok, Substack, Notion. What matters is the story you’re telling and who you’re showing up for.
  • Advice to Aspiring Entrepreneurs (especially moms): You can do things your own way. Define your why and stay true to your vision—even if it’s not the traditional route.

📣 Mentions + Shoutouts:

Music by Lidérc.

#careeradvice #careerjourney #digitalmarketing #entrepreneur #mom #advice